Client:
Runrsclub
Runrsclub
Deliverables:
-Brand Identity
-Digital Brand Assets (social media)
-OOH Advertising Assets
-Brand Identity
-Digital Brand Assets (social media)
-OOH Advertising Assets
Runrsclub is built for moments when you don’t want to run alone. It turns everyday runs and walks into an easy way to connect with people nearby, at any pace.
Instead of scheduling plans or committing to a formal group, users open Runrsclub to find others who want to move in the same place, at the same speed, right now. A relaxed walk becomes a conversation. An easy jog becomes a shared routine. A longer run becomes a reason to meet.
At its core, Runrsclub is about removing friction from connection. There is no pressure to compete and no expectation to perform. It is not about distance, data, or optimization. It is about showing up, moving at your own pace, and doing it together.
For this project, I led the brand from concept to execution. My work included defining the brand identity and visual system, designing core mark, developing the color palette, and creating a suite of social media and out-of-home advertising concepts. The goal was to build a brand that feels human, approachable, and movement-first, while remaining bold and recognizable across digital and physical touchpoints.
