Client:
BLEND
Deliverables:
-Brand Identity
-Packaging Design
-Digital Brand Assets (social media)
BLEND
Deliverables:
-Brand Identity
-Packaging Design
-Digital Brand Assets (social media)
Blend is an energy drink made with real fruit juice, created for people who want energy that feels clean, honest, and refreshing. It combines natural fruit flavor with a modern, elevated aesthetic, proving that functional drinks can still be thoughtfully crafted and good looking. Blend is about balance. Bold but not aggressive, premium but approachable. It’s energy you can trust, designed to fit seamlessly into everyday life.
For Blend, I developed the brand identity, defining how the product looks, feels, and communicates. This included establishing a visual system that reflects the brand’s elegant yet honest personality, ensuring consistency across packaging, digital, and social touchpoints. The identity was designed to highlight the use of real fruit while positioning Blend as a modern, trend-aware energy drink in a crowded market.
